Edelman Financial Engines Appoints Michael Liersch as First Chief Planning Officer
In a strategic move to enhance its financial planning, advice, and solutions offerings, Edelman Financial Engines (EFE) has named Michael Liersch as its inaugural Chief Planning Officer, effective August 29, 2025. This newly created role aims to advance the firm’s mission of providing comprehensive, client-centric financial advice by integrating financial planning with investment management, educational content, and advanced advice strategies.
A Visionary Approach to Financial Advice
Reporting directly to CEO Jay Shah, Liersch will spearhead Edelman’s efforts to address the evolving needs of clients across both workplace and retail advisory services. Shah emphasized Liersch’s expertise in behavioral finance and his unique understanding of the emotional and trust aspects of money management as key factors in the decision to bring him on board.
“Michael’s appointment embodies our vision to merge technology, planning philosophy, and fiduciary commitment, delivering a blend of tech-enabled and human advice to our clients,” Shah stated in a recent interview. “His deep understanding of the behavioral nature of financial advice, beyond just numbers, will be invaluable as we continue to innovate and grow.”
A Wealth of Experience
Liersch brings a wealth of experience to his new role at Edelman Financial Engines, having held leadership positions at several prominent financial institutions, including:
– Wells Fargo
– JPMorgan Chase
– Bank of America-Merrill Lynch
– Barclays Wealth
Throughout his career, Liersch has focused on behavioral finance, wealth planning, and advice strategies, making him an ideal fit for Edelman’s client-centric approach. His appointment strengthens the firm’s executive leadership as it sharpens its focus on integrated, personalized financial advice.
Distinct from Business Growth and Operational Excellence
It’s important to note that the Chief Planning Officer role is distinct from that of the firm’s President, Ralph Haberli, who oversees business growth and operational excellence. This separation allows Liersch to concentrate fully on the strategic development and implementation of advanced planning solutions, while Haberli ensures the smooth running of the company’s day-to-day operations.
The Future of Financial Planning
Edelman Financial Engines’ decision to appoint Michael Liersch as its first Chief Planning Officer reflects the firm’s ambition to become the leading financial planning firm by combining advanced planning solutions with behavioral insights and cutting-edge technology. As the industry continues to evolve, this move positions Edelman at the forefront of innovation, poised to deliver unparalleled value to its clients.
Liersch himself expressed enthusiasm for the opportunity, stating, “I am thrilled to join Edelman Financial Engines at such an exciting time in the company’s history. The role of Chief Planning Officer perfectly aligns with my passion for helping clients achieve their financial goals through a combination of behavioral understanding, advanced planning, and personalized advice.”
A Commitment to Client Success
With Michael Liersch at the helm of its financial planning initiatives, Edelman Financial Engines is well-positioned to continue its legacy of providing exceptional, client-centric advice. As the firm integrates advanced planning solutions with behavioral insights and technology, clients can expect an even more personalized and effective approach to achieving their financial goals.
This appointment also underscores Edelman’s commitment to staying at the forefront of the financial planning industry. By investing in top talent and innovative strategies, the firm demonstrates its dedication to providing the highest level of service and expertise to its clients.
As the financial landscape continues to evolve, Edelman Financial Engines’ proactive approach to integrating financial planning, investment management, and behavioral finance sets a new standard for the industry. With Michael Liersch leading the charge, the firm is well-equipped to navigate the challenges and opportunities that lie ahead, ensuring its clients receive the best possible advice and support on their financial journeys.
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