Horizon Forbidden West Voice Actor Ashly Burch Raises Concerns Over AI in Gaming Industry

The gaming industry has been buzzing with excitement over the rapid advancements in artificial intelligence (AI) technology. However, not everyone is thrilled about the potential implications of AI in gaming. Ashly Burch, the talented voice actor behind Aloy in the critically acclaimed game Horizon Forbidden West, has recently expressed her concerns about the use of AI in the industry.

Burch’s worries stem from a leaked video that showcased an AI-powered version of Aloy, which was part of an internal tech demo by Sony. Although Guerrilla Games, the developer behind Horizon Forbidden West, assured Burch that the demo did not use her performance data and was not in active development, the incident has raised broader questions about the future of actors in the gaming industry.

The Need for Protections for Actors

At the heart of Burch’s concerns is the lack of protections for actors when their likenesses or performances are used in AI technology. She emphasizes the importance of **consent**, **fair compensation**, and **transparency** in how AI versions of actors are utilized.

“It’s not about being anti-technology or anything like that,” Burch stated in an interview with GameCentral. “It’s about making sure that the people who are providing the data for these performances are protected and fairly compensated.”

Burch is not alone in her concerns. She is part of the ongoing SAG-AFTRA strike, which aims to establish protections for actors in the face of advancing AI technology. The strike seeks to ensure that actors have a say in how their digital representations are used and are adequately compensated for their contributions.

The Art of Game Performance

While Burch acknowledges that AI technology itself is not inherently problematic, she fears that without proper protections, actors could lose control over their digital representations. This could leave them vulnerable to misuse or exploitation, potentially jeopardizing their careers and the art form of game performance as a whole.

“I want to make sure that game performance as an art form is still viable for future generations of actors,” Burch explained. “That’s my biggest concern – that this technology could be used in a way that makes it harder for actors to have a career in games.”

Looking Ahead

As the gaming industry continues to evolve and embrace new technologies, it is crucial that the concerns raised by Ashly Burch and other actors are addressed. Developers, publishers, and industry leaders must work together to establish clear guidelines and protections for actors in the age of AI.

By ensuring **consent**, **fair compensation**, and **transparency**, the industry can foster an environment that values and respects the contributions of actors. This will not only safeguard the careers of talented performers like Ashly Burch but also preserve the art form of game performance for future generations.

As gamers and fans, we have a role to play in this conversation as well. By supporting initiatives like the SAG-AFTRA strike and advocating for the rights of actors, we can help shape the future of the gaming industry in a way that benefits everyone involved.

So, what are your thoughts on the use of AI in gaming? Do you agree with Ashly Burch’s concerns, or do you see AI as a purely positive advancement for the industry? Share your opinions in the comments below and let’s continue this important discussion.

#HorizonForbiddenWest #AshlyBurch #AIinGaming #ActorsRights

-> Original article and inspiration provided by GameCentral

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