Akumin’s First Strategic Partnership: Pinnova Partners Joins Charter Financial Planning Network
In a significant move following its recent rebrand and acquisition by Entireti, Akumin has announced its first major partnership by welcoming Melbourne-based advice start-up Pinnova Partners to its Charter Financial Planning network. This collaboration marks a crucial step in Akumin’s growth strategy and highlights the company’s commitment to nurturing emerging talent in the financial advice industry.
Pinnova Partners: A Rising Star in Financial Advice
Founded earlier in 2025 by financial adviser James Clough, Pinnova Partners is a dynamic start-up that specializes in providing strategic advice across various areas, including superannuation, investments, retirement planning, Centrelink, and personal life insurance. With a focus on delivering personalized and comprehensive financial solutions, Pinnova Partners has quickly established itself as a rising star in the industry.
Akumin’s Flexible Solutions and Tailored Support
Akumin’s CEO Matt Lawler emphasized the significance of this partnership, stating that it demonstrates the company’s ability to offer flexible solutions, tailored support, and systems that empower advisers to establish and grow their own practices. By partnering with Pinnova Partners, Akumin showcases its dedication to supporting the next generation of professionals and business leaders in the financial advice sector.
Lawler praised Pinnova’s founder, James Clough, as a passionate and qualified adviser who represents the future of the industry. This partnership aligns with Akumin’s mission to foster emerging talent and provide the necessary resources and guidance for advisers to thrive in their careers.
Entireti’s Vision for Growth and Development
Neil Younger, CEO of Entireti (Akumin’s parent company), shared his insights on the partnership, highlighting Akumin’s strong position to expand its adviser base by training, mentoring, and developing new advisers. He emphasized the group’s focus on fostering entrepreneurism and supporting advisers in starting and building their businesses, which aligns with their broader growth and development strategies.
Entireti’s vision for Akumin involves creating a nurturing environment where advisers can flourish and build successful practices. By providing the necessary tools, resources, and guidance, Akumin aims to attract and retain top talent in the financial advice industry.
Akumin’s Rebrand and Strategic Separation from AMP
This partnership with Pinnova Partners comes on the heels of Akumin’s recent rebranding from AMP Financial Services earlier in 2025. The rebrand and strategic separation from AMP signify Akumin’s determination to establish a distinct and progressive identity in the financial advice market.
By forging its own path and collaborating with innovative start-ups like Pinnova Partners, Akumin is positioning itself as a forward-thinking and dynamic player in the industry. This move demonstrates the company’s adaptability and readiness to embrace change in order to better serve its clients and support the growth of its adviser network.
The Future of Financial Advice
The partnership between Akumin and Pinnova Partners represents a promising development in the financial advice landscape. As the industry continues to evolve and adapt to changing client needs and regulatory requirements, collaborations like this will play a crucial role in shaping the future of financial advice.
By combining Akumin’s extensive resources and expertise with Pinnova Partners’ innovative approach and fresh perspective, this partnership has the potential to deliver exceptional value to clients and set a new standard for the industry. As more start-ups emerge and established firms seek to collaborate and innovate, we can expect to see a wave of transformative partnerships that will redefine the way financial advice is delivered.
Join the Akumin Network
If you are a financial adviser looking to establish or grow your practice, now is the perfect time to consider joining the Akumin network. With its commitment to providing flexible solutions, tailored support, and a nurturing environment for advisers, Akumin offers a compelling proposition for those seeking to thrive in the industry.
By becoming a part of the Akumin family, you will have access to a wide range of resources, training opportunities, and mentorship programs designed to help you succeed. Whether you are a seasoned professional or a newcomer to the field, Akumin’s support system will empower you to build a thriving practice and deliver exceptional value to your clients.
Don’t miss out on this opportunity to be part of a forward-thinking and dynamic network. Reach out to Akumin today and take the first step towards unlocking your full potential as a financial adviser.
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-> Original article and inspiration provided by Financial Newswire
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